Whether you know it now or not, having a way for visitors to sign up for a newsletter and then being able to e-mail them, letting them know of new article postings and other information, is one of the best ways to get visitors to come back. Good newsletters get a high response rate in return visitors. Similar to a well-known E-commerce site, e-mail can account for 90% of traffic and is critical for your Blog. If the list becomes big enough, it is a source of advertising revenue, expertly recommended affiliate links as well as product, service & consultancy promotion. By all accounts, the Blog is where the content is, but the newsletter fans the traffic fire.
So, what is the best way to start one? Well, most of the Blogging platforms out there have some form of email newsletter system built in, either as a standard feature or plug-in futmax.org. If you find that these are not acceptable, you may want to try others like one of the most popular called Aweber. It’s low-cost and has rich features.
No matter what you use, the important thing is to get people to join. That doesn’t happen simply because you ask them to. Some Blog newsletters get about 5-10% of their visitors to join while others have as high as a 90% membership success rate. The difference in your long-term traffic will be enormous. So, how do we get nearly everyone to subscribe? We utilize the magic of “an offer they can’t refuse.” Some of the best are “Top 10 Reports” or “A Secret Case Study” or “Free use of a very special Internet tool.” No matter what it is, make it worth every second. Anything less will ruin your credibiity.
An excellent example of this is if your Blog was about Internet video production, and you had a tool (had you thought of it first!) that easily converted YouTube FLV videos to a format people could download and watch, or send to others. Such tools already exist nowadays, and the sites that have them get a huge amount of traffic. These sites normally use Google AdSense to make revenue. My suggestion, if they are reading this, is to run forced, non changeable 30-second video advertisements prior to the free conversions. This is the latest thing and many news and other sites do this now, including the NFL and Fox News. Although adding a great tool for newsletter bait would be a worthy weapon in getting visitors to subscribe to a newsletter, it is really in the realm of SEO (link-baiting) which will be discussed further in the book.
No matter how you do it, once you have a very good reason to get visitors to join you want to create a signature (SIG) file for all your emails (not just Blog mail) but all of them, even personal. The SIG (e-mail signature file) should include the standard stuff like name, business and web address, but should also include your golden carrot. In other words, a special report or video that can be linked to in all your e-mail correspondence like below:
Have you ever read a news article that left you with questions of your own? When we read things, if they affect us, those things usually stick with us. If you want repeat traffic, ask the reader a few questions. As you write, look for openings to question ideas and provide opinion and insight.
A well placed question is often very effective at garnering some extra attention. It also provides space for you to answer that question and present a different point of view. The action of asking the question forces the reader to attempt to answer that question in his or her mind. When you provide an answer to a question that does not sync up with the reader’s perspective, you open a space for you to make your case.
A well developed argument is a great way to get comments. Try getting 10 people to agree on one thing, it can be a difficult task. When we argue with others, we find that they usually do not side with us. If you encourage an open discussion of ideas on your blog, your comments will flow.
Of the companies that are actually blogging and are actually benefiting from it, how many of them think to measure their success in terms of monetary gain?
And of the ones that do THINK to start measuring their ROBs (or, Returns on Blogging), how many of them have the technical expertise to measure accurately and well?
How many of them actually trace the sales that they make, and the clients that they meet as a result of their blog publishing and other online marketing initiatives?
How many businesses actually measure their returns like they should? And of the ones that do measure their returns, how many companies are tweaking their online strategy to optimize their returns